A LINGUISTIC–ECONOMIC MODEL INTEGRATING ENGLISH PROFICIENCY AND EXPORT STRATEGY FOR INDONESIAN MICRO-ENTERPRISES
Kata Kunci:
ENglish language proficiency, Export Strategy, Micro- Enterprises, Linguistic CapitalAbstrak
The ability of Indonesian micro-enterprises to enter export markets is not determined solely by economic capacity, but also by linguistic competence, particularly in English as the dominant language of international trade. This study aims to develop a linguistic–economic theoretical model that integrates English language proficiency with export market entry strategies among Indonesian micro-enterprises. Employing a qualitative conceptual research design, this article synthesizes relevant literature from the fields of international economics, small business export strategy, and English for Specific Purposes (ESP). The findings indicate that English language proficiency functions as a strategic intangible asset that mediates access to foreign market information, negotiation processes, digital marketing, and international networking. When combined with economic factors such as product competitiveness, pricing strategy, and market orientation, linguistic competence significantly strengthens export readiness and sustainability. This study contributes theoretically by proposing an integrative model that bridges linguistic capital and economic strategy, offering a multidimensional perspective on micro-enterprise internationalization. Practically, the model provides insights for policymakers, educators, and business development institutions in designing language-based export capacity programs for micro-enterprises in Indonesia.
Unduhan
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